7 False Weight Loss Advertising Statements

Advertisements that promise you quick weight loss and body transformation success without long-term improved eating habits and regular exercise are false. Advertisers will state half-truths, misinterpret research or straight out lie to make money. Many times, lawsuits or settlements against these businesses is just a cost of doing business (after they have pocketed millions). Save your money and use long-term solutions to health, fat loss and weight loss.

Wouldn’t it be nice if, as the ads claim, you could lose weight simply by taking a pill, wearing a patch, or rubbing in a cream? Too bad claims like that are always false. Doctors, dieticians, and fitness experts agree that the best way to lose weight long-term is to eat higher quality calories and increase your physical activity and exercise.

According to the FTC (Federal Trade Commission), here are the 7 most misleading claims made in weight loss ads:

1. "LOSE WEIGHT WITHOUT DIET OR EXERCISE!" Achieving a healthy weight takes work. Take a pass on any product that promises miraculous results without the effort. Buy one and the only thing you’ll lose is money.

2. "LOSE WEIGHT NO MATTER HOW MUCH YOU EAT OF YOUR FAVORITE FOODS!" Beware of any product that claims that you can eat all you want of high-calorie foods and still lose weight. Losing weight requires sensible food choices. Filling up on healthy vegetables and fruits can make it easier to say no to fattening sweets and snacks.

3. "LOSE WEIGHT PERMANENTLY! NEVER DIET AGAIN!" Even if you’re successful in taking the weight off, permanent weight loss requires permanent lifestyle changes. Don’t trust any product that promises once-and-for-all results without ongoing maintenance.

4. "BLOCK THE ABSORPTION OF FAT, CARBS, OR CALORIES!" Doctors, dieticians, and other experts agree that there is simply no magic non-prescription pill that will allow you to block the absorption of fat, carbs, or calories. The key to curbing your craving for those " downfall foods" is portion control. Limit yourself to a smaller serving or a slimmer slice.

5. "LOSE 30 POUNDS IN 30 DAYS!" Losing weight is really all about losing body-fat and learning how to keep it off. At best, products promising lightning-fast weight loss are false. At worst, they can ruin your health.

6. "EVERYBODY WILL LOSE WEIGHT!" Your habits and health concerns are unique. There is simply no one-size-fits-all product guaranteed to work for everyone. Team up with your fitness professional to design a personalized nutrition and exercise program suited to your lifestyle and metabolism.

7. "LOSE WEIGHT WITH OUR MIRACLE DIET PATCH OR CREAM!" You’ve seen the ads for diet patches or creams that claim to melt away the pounds. Don’t believe them. There’s nothing you can wear or apply to your skin that will cause you to lose weight.

Make fitness a lifetime commitment and you will reap the health benefits. And, you will look your best!

If you want to take your workouts to a higher level and blowtorch body fat, my FREE Bodyweight Metabolic Fat Burner Workouts are what you need. There are 3 levels: Bodyweight 200, 300 and 500. Start at the level you can handle.

About Mark


Mark Dilworth is a Lifestyle and Weight Management Specialist and since 2006 he has owned Your Fitness University, Her Fitness Hut, My Fitness Hut, Sports Fitness Hut.

Mark has helped thousands of clients and readers make lifestyle changes that lead to better long-term health, which includes acceptable body fat and ideal body weight.He does not recommend fad diets, quick weight loss gimmicks, starvation diets, weight loss pills, fat burner supplements and the like.